Embellished Weddings
Business Model, Theory of Change
Embellished Weddings operates as a premium, full-service wedding planning company
with diversified revenue streams that include luxury wedding planning, destination event
coordination, partial planning services, and a faith-based mentorship program for
aspiring planners. Our model is built on high-touch, personalized experiences that
reflect our clients’ values, cultures, and faith.
The U.S. wedding industry is valued at over $70 billion annually, with luxury and
destination weddings making up a growing segment. In Oklahoma alone, thousands of
weddings are hosted each year, and we are uniquely positioned as a faith-rooted,
high-end planning company that clients are searching for.
Biggest Organizational Needs
Some of the key levers for growth include Destination Weddings, Mentorship Program,
Strategic Partnerships and Technology Integration.
Destination Weddings – Expanding our reach beyond Oklahoma City to serve couples
across the U.S. and internationally, which already represents 20% of our business.
Mentorship Program – Scaling our planner mentorship initiative to train and license
other aspiring wedding planners.
Strategic Partnerships – Partnering with local businesses in and out of the wedding
industry to continue to learn and grow and get better.
Technology Integration – Developing and leveraging AI-powered tools to streamline the
planning process and improve the client experience.
Redemptive Opportunity
Through Embellished Weddings, I help couples step into marriage with peace,
purpose, and a deeper understanding of the covenant they’re entering into. My calling is
to serve people well—not just with beautiful weddings, but with a planning process that
points them toward something eternal.
Amanda Taylor
Contact: amanda@embellished.wedding

Colby Taylor
Contact: colby@theengagedlife.co

