Good Girl Chocolate

YEAR FOUNDED – 2017

goodgirlchocolate.com

Business Model, Theory of Change

Good Girl Chocolate operates as a direct-to-consumer and retail brand, selling premium
bean-to-bar chocolate that is free from dairy, gluten, and soy. Revenue is generated through
e-commerce and retail partnerships, including national exposure through Whole Foods and
QVC.

Biggest Organizational Needs

Retail Expansion through additional Whole Foods regions and other national retailers
Brand Visibility via media features, television platforms like QVC, and strategic partnerships
Product Innovation by expanding into functional and seasonal items to increase purchase
frequency
Community Engagement through wellness education, storytelling, and mission-driven impact

Redemptive Opportunity

y. I created this business not just to offer a cleaner
chocolate option but to redeem what chocolate represents ethically, spiritually, and
economically. Many people do not realize that much of the global chocolate industry is built on
exploitation, particularly young African children working in cocoa fields. Good Girl Chocolate
was founded to flip that narrative by building a brand grounded in integrity, dignity, and purpose.
Locally, I am committed to creating opportunities in Oklahoma City through inclusive hiring,
internships, and mentorship programs in partnership with organizations like Guthrie Job Corps.
My goal is to help people, especially women and individuals from underserved communities,
build meaningful skills and discover their purpose.
Good Girl Chocolate is a clean label, purpose-driven venture that aims to redeem how people
experience chocolate, from the ingredients we use to the lives we impact. I believe this vision
was given to me not just to succeed but to serve.

Tabatha Carr

Contact: tabatha@bulivian.com