ENJOY OPTICAL

YEAR FOUNDED

WEBSITE

2022

You can expect honest and clear guidance, as you find your next pair of glasses. We are just getting started.

Redemptive Opportunity

Every human interaction contains the potential to impact another's perspective and therefore life. The daily, ongoing interactions with clients in a healthy, positive environment will impact our community for good. As we scale, we will provide significant opportunities in entrepreneurship and intrapreneurship that will impact our city. I am called to help others reach their full potential, in this case through building teams and selling glasses

JOSH WILCOX

I am the glasses guy. I build teams, sell glasses and share the tools I learn along the way! Let's Enjoy Life Together. enjoyoptical.co - our-story

Contact: josh@enjoyoptical.co

Business Model

Enjoy Optical is a retail optical shop started in downtown Edmond with plans to expand across the OKC metro. We curate independent eyeglasses and sunglasses paired with prescription lenses as needed.

Our industry differentiator is to simplify the experience. We offer independent eyewear and the latest lens technology in an easy, minimal way. You can expect honest and clear guidance, as you find your next pair of glasses. We are just getting started. Committed to learning from our action.

Competition: Stand alone optical retailers without optometrist onsite are rare, only a few in the OKC metro. There are 140 optometrists in the metro most of which have optical shops attached to their practice, selling mostly Luxottica (RayBan, Oakley, etc.) product. Our niche is high quality, independent eyewear and lens technology.

Key Levers: Capital to purchase existing optical retailers, Marketing budget to increase footsteps, Product discounts based on volume (more locations), Hiring intrapreneurs to operate locations