Resonate Gifts

YEAR FOUNDED – 2017

resonategifts.io

Business Model, Theory of Change

Our initial and primary audience is Realtors. We offer a gift service that automates personalized gift sending at key moments in the client relationship (closing anniversary, milestones, etc.). Realtors succeed on client retention and referrals, but lack a scalable way to maintain relationships after closing. They’re too busy with new business to send thoughtful touchpoints consistently, so our automated scheduling removes the hassle or remembering or packing these important touches. This allows Realtors to focus on closings while we handle relationship maintenance. We combine automation complexity (managing schedules years out) with personalization at scale—letting realtors look thoughtful without effort.

Biggest Organizational Needs

Developing a plan and system for growing beyond our local market.

Redemptive Opportunity

The premise of the business is based on the impact of generosity – specifically gift giving. Realtors want to engage with past clients, but the urgent tasks and poor systems hinder them successfully sending gifts or engaging in meaningful interactions with past clients. I love that our service displays the impact of generosity that is so clear throughout Scripture and is desiring to aid Realtors in strengthening relationships through meaningful connections. We also desire to reflect generosity, care, and Christ-likeness in how we treat our employees and clients.

Logan McAlister

I am based in Edmond, Oklahoma with my wife, Paige, and two boys. We own and operate multiple businesses that specialize in curated gifts and automated systems. Our first and primary business is Resonate Gifts, which helps companies build lasting client and employee relationships through automated gifting programs. We also launched Parcel Goods & Gifts, a local gift store based in Edmond. After college, we spent 5+ years in Asia and have a desire to use our businesses to see the gospel spread to every tribe, tongue and nation.

Contact: logan@resonategifts.com